Best in Travel 's editorial project which collects the world's top ten countries, regions, and cities, stems from a question: "What's the best place to visit right now?". Each destination is chosen because it's current, inspiring, and surprising. "We don't just record trends; we create them, inviting travelers to go to the places worth seeing before everyone else gets there. In short, what you find in the pages of Best in Travel is Lonely Planet's top recommendations," states the book's introduction.

Le Marche is finally ready to step into the spotlight. In 2020, the region will take center stage when Urbino, one of its most evocative cities, will lead the celebrations for the 500th anniversary of the death of the great Renaissance painter Raphael. This is the perfect opportunity to discover a stunning region, in many ways still largely unknown. And likely one of the reasons for its great allure is precisely the opportunity to leisurely explore, in relative solitude, majestic Roman ruins, soaring Gothic architecture, massive medieval castles, and sublime Renaissance palaces housing some of the richest art collections in Italy. All this nestled between towering mountains and the tranquil Adriatic coast.